Great post on the Long Tail blog by Chris Anderson, Fred Wilson and Michael Cader on the business or revenue model options for online media properties. With strong relevance for offline media/events and digital marketing as well. Below the business model options.
I would like to see the category 'research / metadata ' included here as most advertisers are quite interested in the metadata / research within (social) media companies. This goed beyond the stated "Sales of User Information" below as it includes all the information/comments/widgets a user associates with a topic, brand and/or product. These insights can be used for trendwatching, emergent co-marketing & partnering deals and new business development.
"1. CPM ads ("cost per thousand views"; banner ads online and regular ads in print, TV and radio)
2. CPC ads ("cost per click"; think Google ads)
3. CPT ads ("cost per transaction)
4. Lead generation (you pay for qualified names of potential customers)
5. Subscription revenues
6. Affiliate revenues (think: Amazon Associates)
7. Rental of subscriber lists
8. Sale of information (selling data about users--aggregate/statistical or individual--to third parties)
9. Licensing of brand (people pay to use a media brand as implied endorsement)
10. Licensing of content (syndication)
11. Getting the users to create something of value for free and applying any of the above to monetize it. (Like Digg or Reddit but also Open Source Marketing in broader terms)
12. Upgraded service/content (ed: aka "freemium")
13. Alternate output (pdf; print/print-on-demand; customized Shared Book style; etc.)
14. Custom services/feeds
15. Live events
16. "Souvenirs"/"Merchandise"
17. Co-branded spinoff
18. Cost Per Install (popular with top Facebook apps who can help others get installs)
19. E-commerce (selling stuff directly on your website)
20. Sponsorships (ads of some sort that are sold based on time, not on the number of impressions)
21. Listings (paying a time based amount to list something like a job or real estate on your website)
22. Paid Inclusion (a form of CPC advertising where an advertiser pays to be included in a search result)
23. Streaming Audio Advertising (like radio advertising delivered in the audio stream after a certain amount of audio content has been delivered)
24. Streaming Video Advertising (like streaming audio but in video)
25. API Fees (charging third parties to access your API)"
very useful and therefore welcome :) this give a nice overview on how to monetize mobile content.
Posted by: Michael | Thursday, 12 November 2009 at 10:51