How Does Marketing and Advertising 2.0 Look Like ? A Suggestion

Some musings from my side on the evolution of advertising, communications and marketing. In my view most new tools are about pull and targeted push instead of broadcast push tools. Looking forward to your ideas on this topic.

Here we go:
1) link baiting articles for Digg, eKudos, Reddit
2) Search Ads
3) SEO
4) opt-in targeted and personalized newsletters
5) iTV ads
6) viral marketing games/quizzes/contests
7) opt-in RSS ads
8) targeted affiliate marketing (ClickDistrict and RightMedia/RMX)
9) offline and online events/webcasts (like Apples' product announcements)
10) co-marketing (alliances with other vendors)
11) using digital platforms transcending marketing campaigns
12) own weblog
13) presence on 3D worlds like Second Life supplying tools for learning, networking, research, entertainment and creation
14) targeted ads within Joost
15) RFID (also infrared barcodes, QR codes, normal barcodes, shotcodes etc.) via billboards and physical shopping environments
16) presence on Google Maps and Google Earth via Placemarks in KML (pull)
17) implicit, relevant ads in games
18) buzz marketing in sociale netwerks
19) Twitter en Jaiku ads (opt-in)
20) presence on WikiCompany, Wikipedia and Citizendium
21) giving complete answers on Yahoo Answers, LinkedIn Answers and other social search solutions within the domain of the advertiser
22) offering widgets for integration in blogs and social networking profiles
23) opening your data and commercials (albeit selectively) for remixes, mash-ups and user generated content/viral effects
24) your own UStream or Kyte TV channel
25) initiate or participate in platforms for the community or world at large (social and ecological)
26) your own social network via Ning
27) creating relevant and special videos/speeches/articles and publish in key mass media and YouTube, TED, Fora.tv
28) opt-in web survey leads in third party sites
29) Bluetooth ads (pull)

Comments

[Wolf]

Too bad nearly all of the ideas are downright unusable outside geek-world.

[Neil Vineberg]

Some very good thoughts here.

[Yuri van Geest]

Wolf,

Thanks for your comment. I think you have a point here to a certain extent. However, I do believe the stated geeky stuff will evolve to the mainstream within 2-3 years in most cases. Besides, my view on communication/marketing is based primarily on the historic evidence that the first three years of a new marketing/communications tool are the most interesting for an advertiser in terms of :
- less competition and clutter
- bigger PR impact
- lower costs/prices
- higher response rates
Example: Search Ads.
This is a simplification. Still, it is insightful in my view.

Which tools are geeky, niche at this point in time ? 5,7,13,14,15,16,18,19,21,22,24,26 and 29.

Which tools are mainstream already in terms of usage or impact (directly or indirectly by SEO/social media optimization) ?
The others in my view, especially SEO, Search Ads, Targeted Affiliate Marketing (RightMedia variant), Online/Offline Events and Content Publication in key outlets.

[Tom van Brunschot]

Great overview to generate new ideas! Thanks.

[Staci Burruel]

Link baiting seems to be a pretty good tool for advertising. Combining other tools for advertising with link baiting can also be a good idea. You can post content regularly on your social network page, then leave relevant links. People would usually check the humorous stuff on the Internet. If you could combine humor with your reputable content, then that's going to be doubly awesome.