From now on, I will discuss some bestsellers in my trendwatching blog. This time a focus on The World is Flat from Thomas Friedman (see quotes below). Soon I will release my previously posted book reviews from Emerce Magazine in my blog as well. Those reviews will be in Dutch, though. Ranging from Seth Godin with All Marketers Are Liars to Malcolm Gladwell with BLINK to Joel Garreau with Radical Evolution to John Battelle with The Search/Google to Richard Layard with Happiness/The New Science.
"We're living through the third age of globalization:
Globalization 1.0 (1500-1800): Countries globalized in the Age of Discovery through imperialism.
Globalization 2.0 (1800-2000): Companies globalized by expanding to international markets.
Globalization 3.0 (2000-today): Not built around countries or companies; it's built around individuals. "You as individual young women can globalize yourselves.
The scale of participation in this world of innovation, consumption, etc., is so vast that anything that can be done will be done. It's no longer "finish your dinner, there are people in India starving," but "finish your homework, there are people in India starving for your jobs." The only ones that won't be up for grabs are ones that are highly specialized (Michael Jordan), or highly localized (the corner baker)."
Flip the Flat World of Friedman over and see what really is there at http://tapsearch.com/flipflatworld or
http://tapearch.com/flatworld/
http://tapsearch.com/tapartnews/
http://tapsearch.com/tradetraps/
Posted by: Flip Flat World advocate | Tuesday, 29 August 2006 at 01:22