For those of you specialized in the eMarketing space.....this link from the @Tech with quick a few presentations will rock your world with loads of interesting insights, companies, tools etc.... Mary Meeker PPT is striking in many ways....highly recommended reading!
This Dutch post from Frankwatching (recommended) sheds some light on the relationships between corporations, media, consumers and bloggers (see the pictures). Interesting read. Personally (as stated in the comments of the post above), I believe the relationships between bloggers and consumers/media/corporations are interactive in nature and not uni-directional. Anyway, the increasing role of particular bloggers is here to stay and marketing/PR professionals better act on this emerging reality as to reach different communication goals. Bloggers can be 'used' in my view for different goals: brand awareness, brand knowledge, brand attitude, purchase intention, customer satisfaction as well as customer information. In short, bloggers can be effective in reaching most communication goals of marketeers or corporations. This leaves aside the corporate blogging initiatives which can be used for even wider goals (R&D, surveys, business development, etc.).
Just got back from Paris from the event Les Blogs. Very interesting and definitely worth a follow up event next year. Great location and tasty fingerfoods complete the picture. Thanks to the complete organization!
Darren Barefoot gives a nice summary of the event. Dutch readers can read more in Frank-ly and Blogologie. Some photos from the Dutch team (LostBoys, MediaRepublic, me) in Paris can be viewed right here.
Some highlights from my perspective:
Internet 2.0 is about connecting people (sharing/group behavior/open source/bottom-up). Reminds me of Howard Rheingold's book Smart Mobs on GeoWeb and collective action.
Increasing gap between generations
Open APIs will drive the innovation on the Internet the coming years. Expect new services integrating emergent services by using open APIs.
Rise of blogs with surveys integrated (even corporate blogs)
Corporate external blogs gain traction and can be used for different purposes (market research, PR, R&D, HRM etc.).
Flickr comment on video sharing (unlike photo sharing): video is more time-consuming to view and more difficult to scan (although video-indexing/compartimization is already available)
Rise of Wikis for collaboration within the enterprise
Rise of RSS relative to e-mail as e-mail is more intrusive.
Increasing integrating of blogs within mainstream media (MSM). Example: Memeorandum
Different news+photo aggregation sites like 10x10 to supplement GoogleNews, NewsInEssence and Yahoo News
The future of events is in real-time blogging while scanning and participating in the live text chat on the speakers while listening to the speakers themselves.....what do you mean 'hypertasking'? ;-) In different instances, the live text chat from the connected attendees was more inspiring, humorous and informative than the speakers, even though the quality of the speakers generally was already very good indeed (especially Doc Searls, Joi Ito, Yossi Vardi, Euan Semple, Ross Mayfield and Lee Bryant). The live text chat by the attendees functions sometimes like a real time check of the content within the live presentations (real time PlanetFeedback for content ;-)).True interactivity! And sometimes it is just a great laugh (FleshBot Blog) and some outsiders drop by to chat and say hi. Expect the live chat to add real value to the event as a whole (archive function).
The multimedia era is arriving big time on the Internet...on a broader scale than ever before. Generation Content delivers home-made movies shot increasingly with their mobile phones. This article from Wired News digs into the competitive landscape of video/film service providers and search engines. Expect the rise of websites with recommendation engines, search, RSS, tagging and blogging for videos, social software, reviews and ratings on video/film all combined. And expect a short list of successful videos to be delivered on and through P2P networks (even paid in some cases), DVD, mobile portals, WISP portals, DTV and IP TV in the near future. And expect cross media formats to use the quality videos and films. And expect some videos to be used in commercials for advertisers (see this post on Open Source Marketing). AtomFilm and iFilm were the pioneers in this respect but this market will fragment increasingly before consolidating. At this moment the leading portals Google, MSN and Yahoo seem to have a strong edge while rising stars like BitTorrent, MySpace, Friendster, OurMedia, Flickr/Yahoo and LunarStorm are on the radar screen as well for collecting all this material. "We want to make uploading a video as easy as blogging," Cheng said.
Participatory Culture, she said, plans to make a publishing tool
integrated with the file-sharing network BitTorrent available in a few
weeks. Ifilm's Harrison also envisions strong demand shaping up for
services that will help people navigate a seemingly bottomless supply
of video content. "If I'm faced with a programming universe of literally thousands of
channels, it becomes effectively useless to flick through a channel
lineup. People will develop guides and bookmarks to navigate from their
own perspective," he said. Harrison says it remains unclear who will provide the guides and
bookmarks. The big portals, with their vast reach, are well-poised to
help internet users navigate the video universe. However, it's also
quite possible that a "small, smart newcomer" could take established
players by surprise."
Nice quotes from the Wall Street Journal on the current triple play battle between phone companies, optical fiber service providers and cable operators. This is a great article as it pumps up different new key insights (like the Akimbo example). And its insights might even be relevant for wireless service providers with their walled garden approach and upcoming triple play offering for mobile. The only thing that is really missing is the pivotal role of home networking technologies like WiFi to differentiate triple play offerings. Overall, at this point I would bet my money on the phone companies as they have a more entrepreneurial mindset and offer more creative bundles to consumers relative to cable operators, especially with wireless operators.
"But there is one thing many consumers want that the industry is in no hurry to deliver: an easy way to gain Web access from their TVs. While gadget freaks can already do this, most cable operators would prefer that the Internet and TV remain two separate experiences -- and revenue streams -- for everyone else. For programmers, total integration would open the door wider to file swapping and piracy. For cable operators, it raises the specter of viewers going directly to content providers for shows and films, bypassing the middleman. But the Internet is coming to TV whether cable companies like it or not. Phone giants like SBC and Verizon plan to deliver their signals using an Internet technology known as IP TV. While cable companies broadcast all their channels at once to the TV, blocking those that aren't paid for, with IP TV, SBC and Verizon will deliver only programs that viewers request. That essentially makes a limitless amount of content available, just as there's no cap on the number of Web sites.
But because of the breadth of the Internet, IP TV presents intriguing ways for phone companies to distinguish themselves from cable companies. Individuals are putting up more and more unconventional content on the Web using such vehicles as video blogs. Phone companies could easily make this content available on TV. While most of it will be pretty boring, with the right search engine, it could turn into the ultimate reality show.
Start-up businesses like Akimbo Systems are already planning ways that wannabe producers can upload their videos and even share in the revenue when TV viewers buy the content. "It will do what eBay has done for retailing," boasts Josh Goldman, Akimbo's chief executive.
Will cable operators respond to this threat with a comparable service? If history is a guide, the industry will probably wait to see how IP TV works out for the Bells. Most cable operators are notorious for being technology followers rather than leaders. The most notable advances of the past decade, such as digital channels and digital video recorders, were pioneered by satellite TV businesses.
Certainly there was little sign at the Moscone Center that cable operators are worried about phone companies leapfrogging them in the TV business. Most cable companies plan to switch to IP TV technology eventually because it's a more efficient form of transmission and will combine more easily with their Web-based phone and broadband services. But clearly they're in no rush.
In the cable industry's defense, the show was packed with the broad array of new services that companies are rushing to market, including phone, high-definition TV and video-on-demand. The industry's strategy reflects its strength as the dominant provider of TV and high-speed Internet hookups, well positioned to muscle into the phone business much faster than the phone companies can expand into TV. Executives are confident subscribers won't defect as long as companies keep loading them up with new services.
"The danger, of course, is that IP TV gives phone companies the tools to innovate better. A few speakers did predict that rapid technological advances would create unprecedented challenges for cable companies. But not surprisingly, many of these warnings came from executives at companies that work with both camps."
A good case study of how marketing is changing quickly in this post about Slashdot, BoingBoing and other emerging open source 'marketing' venues. Seems like automated business development... :-)
"DL Byron, principal of Seattle-based of website designer Textura Design
Inc, came up with an idea for a better way to seal plastic bags - the Clip-n-Seal.
He used Clip-n-Seal's own blog to talk about the product, and told one
or two of his blogging friends, who blogged and told their friends,
until one day they hit the mother lode: Boing Boing, and two similar
other big directory sites. Retail sales went through the roof, but that
was just the beginning. "Great for traffic," Byron recalls, " but what
really happened was a new market found us that we never anticipated."
As Clip-n-Seal climbed the Google search page ranks, industrial
customers discovered them and suddenly organizations from crime scene
policemen to biomedical companies were placing orders. Byron's
conclusion: Better to spend time on getting noticed in the blogosphere
than spend money on traditional advertising. "I can say from our
experience that a blog post will outsell a ad. Guaranteed."
In this website called OurMedia we can witness the future of blogging or personal media in broader terms. Highly recommended. This website can be one of the highlights of this year I guess. A blog syndication tool would be a good add-on though ;-)
"OurMedia encompasses among others: Podcasting: free hosting, bandwidth and storage for
personal audio broadcasts. Videoblogging: free hosting, bandwidth and storage for
videoblogs. P2P: Support for BitTorrent as a legal way to share each
others’ works (soon). Fair Use Zone: for discussions about how and when students
and others may borrow copyrighted music or images to incorporate into their own
works. License searching: allows users to search on every piece
of media available for remixing. Ourmedia will serve as an enabler of legal
remix culture. RSS: automatic
subscriptions available to every media category on the site."