Inspire

The Impact of P2P and Peer Production on our Economy, Society and our Digital Media Future

Just discovered a new inspiring speaker via the blog Smart Mobs called Michel Bauwers. Below his presentation with a 50 minute timeframe on P2P, peer-to-peer networks, communities, co-creation, mass collaboration, open innovation, FabLabs, wikinomics and peer production.

Highly recommended as this is one broad overview of key trends in our economy, society and digital media infrastructure. It is all-encompassing and thought provoking in many many ways. And it is clear. It integrates the views from Yochai Benkler, Lawrence Lessig, Howard Rheingold, Kevin Kelly, Don Tapscott, Henry Jenkins, Neil Gerschenfeld, Chris Anderson, David Weinberger and Alex Steffen in a new way. However, I do miss the impact of biotech and nanotech on his vision of peer production.

My 2 cents concerning this video:
- I do believe that open source, commons-based, non market peer production will grow the coming decades, both in the immaterial as well as material world (using Web/FabLabs).
- I like the distinction between hierarchical systems, decentralised systems and distributed systems and its impact on self organisation and fluidity (reminded me of David Weinbergers' latest book on categorisation). As the world clearly is moving at the speed of light towards to innovation, agility and flexibility, the distributed (web and P2P) model seems to become the dominant model, both organisationally as well as technically.
- I support the idea that the increasing autonomy and empowerment of individuals and their social networks/peers will reverse the power balance. Sources of trust are in peers, no longer in key institutions. Strong institutions with power are relevant and effective in situations where individuals are not empowered (enough), these are increasingly a thing of the past. Indeed, Eamonn Kelly - CEO of Global Business Network - wrote a piece on the impact of the emergence, self organisation, bottom-up culture on global issues. Additionally, Paul Hawken recently made the growing impact of NGOs explicit in this book Blessed Unrest.
- I dig the idea that peer production is about intrinsic motivation, authenticity, love and passion. And that's precisely why these initiatives thrive, both economically as well as ethically. If you self-select a project, YOU are in there with your whole mind and heart, including all your social and ecological values and norms. This means in my view that key improvements in our ecological and social agenda worldwide will be driven by these peer produced projects and not primarily by for-profit organisations (e.g. WiserEarth, WorldChanging etc.).

Damien Rice - I Remember on Lowlands Festival 2007 (LL07)

I just returned from a great festival called Lowlands. Will be there next year for sure. Below an impression. 11 minutes of enchantment... no words left, speechless.

My Own Presentation on Trends, Digital Media, Marketing, Digital Marketing and Communication: Why Identity, Authenticity and Creativity Will Dominate Our Lives

Here is my presentation on different trends, digital media, web 2.0, web 3.0, marketing, digital marketing and communication/branding. Dutch only as yet, English one will follow soon. Focus is on different technological, environmental, economic and political views (macro perspective) as well as psychological, social and cultural views (micro perspective) and how they intersect, converge and reinforce in many different ways on different levels of analysis.

Key take away: Identity (knowing your intrinsic motivation, purpose and talents), Authenticity (being) and Creativity (doing) as reinforcing themes and values in the emerging and increasingly open space of the next web(s), biotech and ubiquitous computing where the all-encompassing and increasing availability of more granular and personal data of all sorts make the invisible visible and explicit to the benefit of ourselves, our social network, our peers and the market/global brain/humanity as a whole. The essential used to be invisible to the eye....until now and it will bring about massive transformations for the benefit of us all.

Hope you'll enjoy it.

Bruce Sterling on Spimes, the Internet of Things, GeoWeb, RFID, Cradle to Cradle and the Future of the Web

To me Bruce Sterling is one of the most inspiring speakers around. In September, 2007 his latest book will be released called Ascendancies - The Best of Bruce Sterling. I pre-ordered it. Here you can watch his presentation and powerful vision during the LIFT Conference on different important emergent trends like GeoWeb, RFID, Augmented Reality, mobile search, mobile social networks, Internet of Things and sustainability.

Highly recommended as this is in my view one of his best presentations I have seen so far.

Director of Google Research on the Future of the Google Search Engine

Peter Norvig - Director of Google Research - is interviewed in this post on Technology Review focusing on some key future features of the Google search engine. Machine translation and voice recognition seem to be pivotal according to Norvig. Below we can see some business rationale behind the Google-YouTube deal. For marketers these developments seem to be important as multimedia content on the (mobile) web will be indexed more accurately over time.

"TR: And speech recognition can also be important for video search, isn't it? Blinkx and Everyzing are two examples of startups that are using the technology to search inside video. Is Google working on something similar?

PN: Right now, people aren't searching for video much. If they are, they have a very specific thing in mind like "Coke" and "Mentos." People don't search for things like "Show me the speech where so-and-so talks about this aspect of Middle East history." But all of that information is there, and with speech recognition, we can access it. We wanted speech technology that could serve as an interface for phones and also index audio text.

Currently, we are up to state-of-the-art with what we built on our own, and we have the computational infrastructure to improve further. As we get more data from more interaction with users and from uploaded videos, our systems will improve because the data trains the algorithms over time."

On Publicis and Other Classic Ad Agencies and Their Positioning Within The Digital Marketing Ecosystem

The New York Times has some news on Publicis (a.o. Digitas) and how they envision the evolution of digital marketing. In my former posts on this blog (see the eMarketing tag on the right side of this blog) I shared my view on how Marketing 2.0 might be look like on a tool level, the impact of the Google-Doubleclick merger and the evolution of digital marketing and the key underlying principles of Marketing 2.0 and the meltdown of old media and their outdated ad models. Below some quotes from the NYT post.

My 2 cents:

• I like the idea of personalizing ads with ad variants, this clearly is one of the ways digital marketing will move forward as this will boost online ad ROI. As I wrote on my analysis of the Google-Doubleclick merger, I believe we will soon witness automated integration of clickstream data of users in different digital marketing tools like banners and e-mails.
• I wonder how Publicis can integratie advertisers' consumer data in their solution
• If you have the pull (not push) data from consumers, you are in the driver seat in the evolving digital marketing space. Clickstream data on search engines - my take-away from the outstanding book The Search by John Battelle - (albeit PC-based, mobile, iTV, Augmented Reality apps, 3D Web or gaming) are key in this respect in my view. So the question looms how Publicis will compete on this level with Google, Yahoo and Microsoft. In my view, Google clearly is in the lead on most fields at this point in time
  
• Publicis assumes there will be a separation between online media and online ad agencies. In my view Google, Yahoo and Microsoft see this differently. Search engines are a key connector of consumer purchase intentions and online media, connecting content and commerce.
• Unfortunately, the vision of Publicis doesn't seem to take the impact of social networks and social networking on the digital marketing space into account (this is pull advertising as well like buzz marketing and open source marketing). Same applies for user generated online ads (and its variants). Their vision doesn't resonate enough in my view with the Wikinomics principles: openness, peering and sharing. They do dig the Global Operations part though
• What is the impact of open source ad networks and what is the role of Publicis in this respect ?

Looking forward to seeing your views on this topic. Thanks.

"Digitas uses data from companies like Google and Yahoo and customer data from each advertiser to develop proprietary models about which ads should be shown the first time someone sees an ad, the second time, after a purchase is made, and so on. The ads vary, depending on a customer’s age, location and past exposure to the ads.

Digitas executives say that consumers end up with a better experience — even a service — if the ads they are shown are relevant and new. “We now know how many times they’ve seen this ad, so stop annoying them,” said Mark Beeching, executive vice president and worldwide chief creative officer of Digitas. “The more you can standardize and automate in terms of making different versions, hallelujah. That money should be spent creating more content.” Along with automation, low-cost workers abroad will help create more versions of ads."

Second Earth: What Happens When We Merge Second Life and Google Earth ?

Some readers e-mailed me asking me why I have a tag combining Augmented Reality, UbiComp (Ubiquitous Computing) and GeoWeb. You can see the answer for yourself in this impressive and very important article from Technology Review/MIT about Second Earth.

There is a current media backlash on Second Life. In my view this is shortsighted as can be seen in this article. Just like the Apple Newton failed as the first smart phone and UMTS failed at first as an entry for mobile Internet, Second Life will return in full effect. Innovation comes in cycles, the timing at first might seem 'wrong' but it is about the fundamental drivers below. Same applies to 3D Web, especially combined with Augmented Reality and real-time data integration.

"For people who haven't spent much time in a 3-D world, of course, it's hard to imagine feeling comfortable in either. But such environments may soon be as unavoidable as the Web itself: according to technology research firm Gartner, current trends suggest that 80 percent of active Internet users and Fortune 500 companies will participate in Second Life or some competing virtual world by the end of 2011. And if you take a few months to explore Second Life, as I have done recently, you may begin to understand why many people have begun to think of it as a true second home--and why 3-D worlds are a better medium for many types of communication than the old 2-D Internet.

I asked David Gelernter why we'd need the Metaverse or even mirror worlds, with all the added complications of navigating in three dimensions, when the time-tested format of the flat page has brought us so far on the Web. "That's exactly like asking why we need Web browsers when we already have Gopher, or why we need Fortran when assembly language works perfectly well," he replied.

The current Web might be capable of presenting all the real-time spatial data expected to flow into the Metaverse, Gelernter elaborates, but it wouldn't be pretty. And it would keep us locked into a painfully mixed and inaccurate meta­phor for our information environment--with "pages" that we "mark up" and collect into "sites" that we "go to" by means of a "locator" (the L in URL)--when a much more natural one is available. "The perception of the Web as geography is meaningless--it's a random graph," Gelernter says. "But I know my physical surroundings. I have a general feel for the world. This is what humans are built for, and this is the way they will want to deal with their computers."

Paul Hawken on The Great New Transformation, Environment, Community, Spirituality and Immune Systems

Below you can watch the presentation by Paul Hawken on Fora.tv in The Long Now Foundation section. His latest book - Blessed Unrest - is already a bestseller.

Without any doubt this has got to be one of the best presentations I have seen so far. Style, form, content, originality of video inserts, it's all there. Inspiring and recommended ! The Q&A part is also very interesting due to questions on singularity, communities, natural capitalism and growth limits.

Take-away: right now there are more than two million separate environmental-social justice organizations around the world with 100 million people dedicating their lives to humanity. WOW ! More on the website WiserEarth. Soon I will be actively involved in one of the key Dutch initiatives to boost sustainability. So expect me to post more on environmental issues coming months. 

On Creativity, Inspiration and Innovation

Just read an insightful and very interesting article from Scientific American on creativity. Earlier on my blog I posted an overview of my sources on Inspiration for creativity. Here is a short summary from the offline Sciam post:

• Everybody can be creative if they are willing to
• You can be creative if you have curiosity like a child, inner motivation/drive, intellectual courage and relaxation
• There is a difference between convergent and divergent thinkers. Convergent thinkers are problem solvers (like in IQ tests) while divergent thinkers see different solutions to a problem. Divergent thinkers are right brain thinkers embracing aesthetics, poetry, art, music and metaphors
• Creativity is enhanced when you know enough about a particular subject while not being too focused in time on this subject as this will increase inertia
• Creative revelations come to most people when they are involved in unrelated activities
• The neural processes involved with creativity remain hidden from consciousness. This means we can not accellerate creativity, only improve the conditions for creativity. As a result, patience is the key trait for boosting creativity

"You can see forever. Look inside of your mind. Find a sense, another wonder. Just release the fears you left behind. Feel your way through the darkness, guide your soul into light. Swim into the open water, drift on the tides you may find. Find your soul into the sunrise. Look around, you can see it in their eyes. Be as one together, rise up as the emptiness subsides. Search and you will find the answer, if you look inside your mind."