Peter Norvig - Director of Google Research - is interviewed in this post on Technology Review focusing on some key future features of the Google search engine. Machine translation and voice recognition seem to be pivotal according to Norvig. Below we can see some business rationale behind the Google-YouTube deal. For marketers these developments seem to be important as multimedia content on the (mobile) web will be indexed more accurately over time.
"TR: And speech recognition can also be important for video search, isn't it? Blinkx and Everyzing are two examples of startups that are using the technology to search inside video. Is Google working on something similar?
PN: Right now, people aren't searching for video
much. If they are, they have a very specific thing in mind like "Coke"
and "Mentos." People don't search for things like "Show me the speech
where so-and-so talks about this aspect of Middle East history." But
all of that information is there, and with speech recognition, we can
access it. We wanted speech technology that could serve as an interface for
phones and also index audio text.
Currently, we are up to state-of-the-art with what we built on our own, and we have the computational infrastructure to improve further. As we get more data from more interaction with users and from uploaded videos, our systems will improve because the data trains the algorithms over time."