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Monday, 14 May 2007

Cluztr: Next Generation Social Networking Web App

Thanks to Yme Bosma for this great web app on real-monitoring the clickstream data of your friends and all others. It is called Cluztr. Fits nicely with trends like Lifelogging, Lifestreams, Smart Mobs and Subscribe-to-a-friend-trend. What do you think : is this complementary to Twitter and Jaiku or a substitute ? My take it is complementary. Cluztr is about clickstream data only, not about sharing other parts of your (offline and online) life with your social network like in Twitter. And to Yme, I believe privacy is not an issue in this respect. I think this is a valuable extension.

"Cluztr builds a detailed profile of each user’s surfing habits by tagging the sites and pages a user visits. This “attention data” is displayed live as a clickstream on each user’s profile page as well as aggregated with other users and shown in a public clickstream. The site uses this information to recommend webpages and people which may be of interest to the user. Users can also subscribe to other users’ clickstreams, to track what their friends are looking at.

"Cluztr is a collection of browser histories - yours, your friends’ and everyone else’s", said Jon Cianciullo, the founder of Cluztr. “This tells users what people, including their friends, are paying attention to right at that moment, so there’s a good chance you will want to check it out for yourself. There are other programs out there that offer a similar mechanism of social discovery - Digg, del.icio.us and StumbleUpon, for example, but what makes Cluztr different is the unique element of real-time.”

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