I couldn't agree more with the quotes below from this post from Bruno Giussani (one of my favorite bloggers). Amen !
It even applies to the corporate environment...professionals will increasingly be enablers, knowledge integrators and less experts, leveraging their networks of experts and the ideas of the mass. Mass Collaboration by Don Tapscott in terms of the Wiki Workplace.
"At a recent conference in California, Ethan Zuckerman, the Harvard-based co-founder of GlobalVoices
was asked whether newspaper and television editors were still relevant in these days of participatory, "citizen" journalism. He offered the best answer I've heard so far on that question: "Don't speak. Point!" By which he meant: the days of journalists and editors "speaking on behalf of people" or "speaking to people" are over. "Point to people and get out of the way," he said.
A pretty radical statement. But Zuckerman didn't mean that the days of editors and journalists are past. He was rather suggesting that with facts, information and opinions circulating freely and broadly, their role is changing into that of facilitator, coach, flow organizer.
The new power of editors and journalists will depend on their ability to take on new tasks: to animate a group of people; to develop ways to organize how information is gathered and used, with the participation of what used to be called "the audience;" and to help people navigate an information landscape that's increasingly crowded and constantly shifting.
The direct implication is that the newspaper and the television/radio channel are no longer a mere product --and that they have to relinquish their self-representation as "beacons" or "heralds." They have to become places. Places where people from the community converge, stop by, make connections and come back again to build a common future. Places where most of the social, informational, entertainment and economic value is created not by the journalists and publishers, but by the members of the community. Encourage the exploration of ways to connect communities using digital media. Because, of course, the most powerful content of all, is people themselves. A key role of the media in the future will be to provide the places—to become the platform—for people to link what they know with who they know, and to expand both their knowledge and their network.
What does all this say about the future of journalism? At least three things. First, journalists will be around for a long time. Secondly, they need not fear what's coming because it will be exciting and vastly expand their possibilities. But, thirdly, they will need to reinvent themselves as a skilled part of a crowd rather than as lecturers, to become more tolerant of ambiguity, to become fluent in both the tech innovations and the shifts in social dynamics that are driving the development of media."