Free Digital Marketing Outlook Report 2007

It is really amazing sometimes what kinds of information is accessable and downloadable from the web for free. Here is one more example: Digital Marketing Outlook 2007 by Avenue A and Razorfish. Highly recommended again (I know...I use those two words a lot but hey....the web is marvelous place/activity and it seems to outpace my expectations again and again). This thorough and complete report by some of the leading companies in the eMarketing and website/platform space encompasses the following subjects: search 2.0, viral, e-mail, creatives, analytics, ROI marketing, cross media planning and integration, branding, mobile marketing, engagement, RSS, widgets, SEO and different emerging websites/concepts.

Comments

[Kelly Goode]

I agree Yuri - with all that is amazingly available on the web.
What I found most interesting about the Digital Marketing Outlook Report that you offered in your post is the trend of increased conglomeration between content providers, creators and consumers.
I have written about The 9thxchange before, and I can't help write again because their business model fits with so many trends outlined in the Digital Media Outlook Report.
The 9thXchange marketplace is the newest way to bring together buyers and sellers of digital content. The service dramatically reduces content piracy by offering the seller lifetime royalties—even on exchanges between consumers. Moreover, the service accommodates all technology platforms, file types and creators. The 9thxchange and its CEO John Bonaccorso have been fully featured in Crains Detroit AGAIN.