Just thought about a new format about formats. Could be done on TV only, but perhaps this works best in a cross digimedia environment (including fixed + mobile Internet). How about asking viewers or users about sharing their ideas on new formats in a competitive way. The best ideas get optimized and reviewed in American Idol way. The biggest advantage is that the audience votes for the best formats and this will be realized afterwards shortly so there is less market risk and more buy-in from the audience.
Key assumption is that the TV producers or creatives no less than the (wisdom of the) crowd. I guess this is really Web 2.0 (e.g., wikis, open source). Personally, I believe we are entering a phase of complete process and output transparency which is significantly different from the current trend of user generated content. The latter is primarily output driven. Transparency in the process (and its key metrics) is much more interesting to me right now. Recently, Chris Anderson / Long Tail wrote about a similar thing in this post on Radical Transparency of Media...highly recommended stuff including the comments.
Any comments or additional ideas anyone ?