Reinier Evers from Trendwatching.com - one of my favorite trend newsletters and the physical seminars are insightful and leading edge as well - shows us a good overview on the rise of Creativity and Transformation within our cultures and economies. I invite you to read more in this post. It reminds me that we really are in a new world right now. In my view this is not about specific audiences, cultures, products, sectors....it will be pervasive, driven by youth culture and quickly assimilated by others. A world of globalisation of individuals - besides nations and companies - with a focus on creating, remixing, organizing and sharing, with a renewed interest in transformative capabilities, workshops, do-it-yourself sessions with self development and soul searching as the driving forces. Maslows famous hierarchy of need fully realized. See emerging video websites like JumpCut (YouTube with Remixing and Video Editing !), Bix (Idols on steriods on the Web with karaoke on the go) and Dabble (organize all your videos) on top of YouTube. Personally, I really love the Status Skills trend as it shows the diverse creative insights of amateurs besides professionals. It just reinforces my opinion that all content will be on demand due to the richness available these days. It just all adds to the juice of life, diversity that is. The latest eTech event highlighted remixing of content (audio, video, graphics, text etc.) as the leading trend as well. During the dot.com craze at the end of last decade we saw interesting initiatives like HowTo, Learn2 and HowStuffWorks. Now it all ads up to something much bigger. It's very similar to the evolution and adoption of a lot of other new Internet concepts from 1997 and 1998. Too early back then, now in prime time. Witness Group Buying (LetsBuyIt), Push-technology (PointCast and Marimba, now RSS), Social Software (SixDegrees, now MySpace). Timing is everything.....indeed ! So it is time to say to you this post is highly recommended....and I look forward to hear your comments on this one. Thanks.
"In economies that increasingly depend on (and thus value) creative thinking and acting, well-known status symbols tied to owning and consuming goods and services will find worthy competition from 'STATUS SKILLS': those skills that consumers are mastering to make the most of those same goods and services, bringing them status by being good at something, and the story telling that comes with it."for now, let’s focus on how entrepreneurs and brands around the world are already incorporating STATUS SKILLS into their customer interactions. For this briefing, we'll concentrate on:
- Entities that are exclusively dedicated to helping consumers to acquire skills
- How brands are assisting consumers in acquiring skills as a way to make the most of their purchases from that brand (so-called ‘corporate classes’)
- Ventures that enable consumers to show off their skills
As always, there’s the inevitable anti-trend, and in the case of STATUS SKILLS the anti-trend doesn’t differ much from most other trends involving any kind of creation and participation: it's LACK OF TIME. Where on earth will consumers find the time to actively acquire these new skills? First of all: STATUS SKILLS will not matter to all consumers, so first figure out who this appeals to most. The above examples, from a multitude of industries and brands, should be a good starting point. Secondly, if a shift towards greater appreciation of skills does continue, then some consumers will trade in ‘consumption time’ for ‘skill time’. An obvious example is young consumers mastering new gaming skills in lieu of watching TV, or people trading in fun shopping for more targeted purchases and accompanying corporate classes. Some simple advice: as a brand, to make the most of your new STATUS SKILLS offerings, first help customers make/find the time they thought they didn’t have."