We all know about Search Engine Optimization (SEO) but now the time has arrived for Social Media Optimization (SMO). SMO is about dealing with Web 2.0 search or Social Search in terms of Yahoo. Tagging, blogs, social software, wikis, reputational systems, RSS...how can all of these tools be used within SMO to boost traffic to your website. SEO and SMO, a strong and lasting marriage I believe. Follow these 16 rules for SMO in this post by Rohit Bhargava for an inspiring read.... It fits neatly with the Web 2.0 meme map developed by Tim O'Reilly I guess. User (content) in control :-)
"For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best practices and touting the value of SEO for raising a site's performance on organic search listings. While I believe in the power of SEO, there is a new offering we have started providing to clients which we call Social Media Optimization (SMO). The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs."